Aug 8, 2024

Always close your calls. This doesn't necessarily mean always ask for the sale, but always lock down next steps. If you aren't doing this, you are throwing away money. There should be a concrete next step in place after every single call. If your prospect refuses to give you a confirmation, you can say "Okay, how about if I haven't heard from you by X, I'll give you a call" and if they say no, just keep pushing the date until they say yes. If they refuse, they aren't serious, and you can call them out on it.