Aug 7, 2024

When sending any follow up material to your prospect/customer, ask what type of material they prefer. This goes a long way because A) you provide them with info that is more likely to be consumed, and B) they appreciate the thoughtful nature of this action, especially given the backdrop of almost everyone else sending generic promo material.

Example: "You asked for info about X and Y, I have all sorts I can provide. Do you prefer hard numbers and data? Case study/story style? Decks/Infographics? I don't want to flood your inbox with generic marketing material, but rather information you'll actually consume."