Aug 6, 2024

ASK. FOR. REFERRALS. This one is so easy and so powerful, and yet very few salespeople do it. In countless surveys, customers have said they'd happily give referrals... if asked. A customer referral to someone they know is such a huge leg up in earning the new person's business. But you have to ask.

Ask when someone has just signed. Ask an existing client when things are generally going well between you. Even ask a prospect who tells you no but you have a solid relationship with... it will make them feel better about telling you no, if they can provide you with something of value.