Dec 18, 2024

Do not be the person scrambling around at the 11th hour on Dec 31st because your prospects who said they'd sign are nowhere to be found. Use the holidays to create urgency, highlight the hectic schedule, and offer an incentive to close before the holidays. For example,

Hi John,

Because of the holiday and end of year rush, we're incentivizing new customers to come on board before it gets too chaotic. As such, we're offering you an additional user license on the house if you can move forward before the end of this week.