Aug 30, 2024

Along with presenting an agenda (tip here) at the beginning of your meeting, explain your desired outcome. Example: "By the end of this call, I'd like you to be able to say you're interested and we plan next steps, or I'd like you to tell me you are not interested and we avoid wasting time. Does this sound okay to you? And is there anything you'd like to add?"

Data shows that simply verbalizing your desired outcome increases the likelihood of it happening by over 40%. Buyers appreciate the transparency of this motion, especially in a world where everyone's BS meter is on heightened awareness at all times.