Aug 28, 2024

When your prospect asks (typically via email) for more information, collateral, or has a question, get them what they need immediately. Assume they are asking your competitors the same thing. Being first gives you a huge leg up. There are countless studies showing the vendor who is first in any step or motion of a sales process wins the business a disproportionate amount of the time. Being first matters. And this is one of few areas you have full control over.

If you cannot get back to them within minutes, make sure to run this play from Aug 3.