Aug 15, 2024

When providing a trial of your product, reach out directly by phone to the user(s). Rarely will a trial user proactively reach out, but if they answer your call, it is very easy to engage in a conversation regarding their trial usage. "Do you have any questions?". "Have you tried X?". "Have you tried Y?". 95% of the time, they'll engage with one of these prompts. If they don't, they either haven't used it or aren't serious.

I don't care how "seamless" and "intuitive" your product is. When someone is using it for the first time, they will have a question or two. It's your job to bring those to light and answer them. It also opens the door for you to tout all sorts of additional benefits they likely haven't tested.