Sep 6, 2024

Schedule sales calls for the afternoon. Seems counterintuitive, but prospects are 46% more likely to show for a 3 or 4 PM call than an 8 or 9 AM call. They're far busier in the morning than the afternoon, hence the no-shows, and no-shows are productivity killers. 

Bonus: Not only will your show rate increase, afternoon calls last 38% longer than morning calls. And anecdotally, the vibe always seems light and friendlier. All good things.