Sep 4, 2024

When facing an objection, slow down. In fact, pause. Gather your thoughts, and speak calmly and with authority. You will gain trust simply by the manner in which you handle the objection, far more than the substance of your answer.

Most salespeople speed up, and often interrupt, during an objection. They get wound up and burst. This response does the opposite from above and erodes any trust you have. Remember, slow down, gather your thoughts, speak calmly. This will bear fruit right away.