Aug 17, 2024

Send your prospect/client something short and sweet on the weekend to get a call on the books the following week. You’ll stand out rather than being one of a hundred emails during a weekday. It can be some sort of collateral, a link to a relevant story or post, or really anything remotely interesting.

The key here is you’re standing out and you’re likely to get the meeting because of this. Does the content you’re sending need to be perfect? No. The more relevant and interesting, the better, but it’s about the effort. Send something quick and ask for a few minutes in the coming week.